Elizabeth Khard
CLIENT:
Dance instructor
SERVICES:
Website development, logo creation, and brand identity design
YEAR:
2023
One of the most notable projects in my portfolio is the creation of a unique visual identity and online platform for a well-known dancer specializing in stage performances as a snake. This project included the development of a logo, brand identity, and a functional website.
Logo: Inspired by a photograph of the dancer in her characteristic stage persona, I created a logo that reflects her individuality and the key features of her artistic image. This element is central to her personal branding, emphasizing the uniqueness and distinctiveness of her performances.
Brand Identity: Green and beige were chosen as the brand colors to mimic the texture and colors of snake scales. Additionally, branded elements were developed, including patterns and iconography in the form of snakes, which are used throughout all visual communications.
Website: The online platform was designed as a central hub for dance training. It features current dance courses and the opportunity to sign up for free trial lessons. The platform is designed to expand over time to include new features, allowing the dancer to evolve her offerings and attract a new audience.
This project showcases my ability to apply a creative approach to design and web development, enabling my clients to effectively express their uniqueness through digital channels.