shaman
CLIENT:
Tattoo Studio
SERVICES:
Logo and brand identity design
YEAR:
2018
It was wondering and exciting to designing logo and brand identity for the tattoo studio “Shaman”. It was one of my most meticulous, complicated, but beautiful projects. The logo was based on the face of tattoo-master, and my skills of portrait artist is came in handy. Head is crowned with feather headdress as shamans was depicted. Every feather was drawn carefully by hand and then converted into a vector image. The studio’s name was not chosen as random. The “Shaman” is nickname which tattoo master get in youth.
The logo turned out so stylish and cool that some clients got a tattoo with it, immortalizing it on their body.
STEPS OF CREATING LOGO FOR TATTOO STUDIO "SHAMAN":
Choosing a title “Shaman” as the master’s nickname.
Determination of style – portrait type, crowned with feather headdress as shamans was depicted.
Creating logo sketch based on the master’s face and a feather headdress.
Adding studio’s name “Shaman” to the logo.
Choosing color palette – restrained and concise black-and-white scheme.
Refinement of the logo in the chosen version.
Developing brand identity based on logo – business cards, packaging, promotional materials, etc.
Testing the logo on different types of media – screens, print products, clothing, etc.
Implementing the logo and brand identity in operation – using on all media and advertising materials of the tattoo studio “Shaman”.
