Shershniova accessories
CLIENT:
Jewelry Designer Ekaterina Shershniova
SERVICES:
Logo and brand identity design
YEAR:
2017
I began a process of designing logo for the jewelry pieces by analyzing competitors and sector trends. It was decided to use classic colors – black and gold, as they symbolize premium quality and luxury.
At next, I proceeded to develop a font for the logo. Various fonts were considered, which had to meet the brand’s style and emphasize its uniqueness. As a result, an elegant and refined font was achieved, perfectly suited for jewelry pieces.
Then work began on the symbol for the logo. It was decided to use the initial letter of the jeweler’s name to further strengthen the personal brand.
Then, I began working on the logo’s color palette. It was decided to use black and gold colors to emphasize the brand’s elite character. Different color options were examined to choose the most suitable shades for creating a striking and memorable logo.
In the end, a jewelry logo, which combines elegance, sophistication, and high quality, was achieved. The font and symbol were designed with the brand’s style in mind, and the color palette emphasizes its uniqueness and luxury. Each element of the logo was developed with love and professionalism to create a unique style that captures attention and inspires customers.
